对于企业主来说,创建网站内容可能是一项乏味的任务, 但对于在网上拥有巨大的影响力和获得搜索引擎流量的最大潜力是必不可少的, both geared towards the success of your company.
在这里,您将了解到在网站上发布内容时需要考虑的一些要点, the best ways to do it, and what must be avoided. Beforehand, 知道有无数的内容,你可以利用这可以极大地有利于你的在线业务成为非常成功.
Types of Content
1. Written Text or Articles
This is the most commonly published type of content, 大多数网站所有者在他们的网站上添加了大约400-1000字的有用文章. 主题围绕着相关信息,最有可能是产品或服务的照片, usually written by the site owner and administrators.
2. Images
Visual elements including images, pictures, illustrations, cartoons, 你自己或被允许使用的照片和信息图形可以吸引更多的访问者,并使他们参与到你的网站中.
3. Videos
人们就是喜欢看视频,这一点很明显,视频在搜索引擎中最受欢迎. 它比基于文本的文章要强大得多,因为视觉因素能从观众那里获得更高的参与度和信任. 保持简短,最好在5分钟以内,并包含有用的信息.
4. Audio
This format may be comprised of audio books, music, sound files, and webinars which many people also prefer.
5. Podcasts
播客是可以在任何地方下载和收听的采访录音, hence providing one compelling way of building your audience, 瞄准听众而不是读者,因为他们成为回头客的可能性更高.
6. Interactive Features
人们更有可能回来,并被吸引到具有互动内容的网站, like playing games they can enjoy.
7. Documents
Having downloadable content in the form of documents like PDF, PowerPoint presentations, 或者电子表格允许你的访问者为自己保留一份副本, maybe for reading at a later time, sharing with family and friends, or printing out. 这是一种轻松的传播内容的方式,有可能获得新客户,并使您的业务和网站得到广泛认可.
8. Software
提供易于下载的免费软件的网站吸引了更多的访问者,并且通常有大量的回头客.
9. Tools
With many people looking for answers to their problems, tools such as calculators, translators, conversions, measurements, 而任何其他免费使用的形式都证明是非常有效的,正在吸引更多的访问者.
To sum it up, 有很多方法可以让你的网站以你自己的方式变得独特,你可以在内容上变得有创意,而不仅仅是简单, boring text. 一个有趣的和非常有价值的网站充满了很多伟大的, useful content will keep users coming back.
The Importance of Content
Now that we have outlined the types of content, we can proceed with gaining a better understanding of what to do, how to execute it effectively and in the best manner, and what not to do.
Business owners can be hyped up at the start, 然后他们继续发表一到两篇内容丰富的文章, 然后倾向于停止并忘记它,继续进行促销和营销,并为他们的网站的成功做其他事情. Eventually, the online business fails, and why do you think? 不,不是因为没有吸引力的布局,他们的网站实际上看起来很棒! 不,不是因为市场竞争激烈,也不是因为东道主效率低下.
Mainly, 大多数商业网站失败的原因是没有注意到拥有足够内容的重要性. They overlooked or ignored it due to being too busy, not having enough time, being overwhelmed by the seemingly difficult task, and giving up easily.
It is quite understandable that as a business owner, you will surely be busy, but it is a wise investment to allot time for adding content. 拥有大量吸引人的内容意味着更多的访问者, higher traffic, higher sales, and higher success rate. 你的网站需要内容,就像花园需要茁壮成长一样. All the time and effort you spend for your entire business, 一旦你成功了,你的网站就不会被浪费了.
Content Marketing
发布内容并不局限于人们喜欢和分享的内容, 而是一种营销形式,建立人们对你的产品和服务的信任和信心, and developing a business relationship with them.
Brainstorming Content Ideas
Some may not have an idea on how to start and what to write. Put yourself in your customer’s shoes and think like them, what questions would you ask, whether in the store, over the phone or through email. Turn the answers into great content, one that addresses their concerns, implies that you are an expert, and is a highly relevant and interesting presentation. Those who sell physical products such as e-commerce site owners, you may invest in short videos highlighting product reviews. Your content may cover marketplace news, answers to FAQs, tutorials and how-to’s, comparisons, interviews, service demonstrations, and more. 一开始可能会很困难,但一旦你习惯了,想法就会自然产生.
Consistent Content
经常发布优秀的内容是构成一个成功网站的真正力量. A fresh, 当客户再次访问您的网站时,重复出现的主题比似乎未触及的主题更有利. 写博客的最佳时间间隔是每天到每隔一天. It may not seem practical, 但你会意识到,如果你愿意的话,它实际上可以融入你的日常生活, or consider having someone handle it for you, which is worth it for it will surely pay off in time. 人们会不断回来寻求更多,并可能将你的内容分享到DET365官方APP下载网站上, and bring you more traffic. 搜索引擎将抓取和索引您的网站与新鲜的新内容更快, 总之,让您创建一个更大的足迹在线和离线. Remember though, that quality still comes first before quantity.
What to Avoid
在提出内容并将其添加到网站的过程中走捷径是一个常见的错误. No spinning, scraping of content, utterly short useless articles, keyword stuffing, writing solely for SEO purposes, and hiring someone who has no idea of the subject matter. Once you come up with original, high quality work, it’s also important to prevent theft by branding your content.
Don’t settle with one type or one source. 通过使用不同类型的内容使内容多样化. Don’t just post it whenever you can, 但也要考虑到你更有可能接触到你的用户的时间. 不要懒惰,但要充满活力,坚持不懈,直到你到达顶峰! 这就是你如何将自己与那些不接受网站中有价值和一致内容重要性的竞争对手区分开来的方法.